* * *
        
        
        
IN 
        A SPIN -- Elvis Presley can be forgiven for going round and round in 
        more ways than one these days. A 19-year-old Humes High graduate, he has 
        just signed a recording contract with Sun Record Co. of Memphis, and 
        already has a disc out that promises to be the biggest hit that Sun has 
        ever pressed.
        
          
          
            
              | 
                 
                  
                ELVIS PRESLEY 
               | 
            
            
          
         
        It all started when Elvis dropped into Sun's studios one day to cut a 
        personal record at his own expense. Sam Phillips, president of the 
        company, monitored the session and was so impressed with the unusual 
        quality in the young man's voice that he jotted down his name and 
        address. some time later, Phillips came across a ballad which he thought 
        might be right for Presley's voice. They recorded it; it didn't click. 
        But they tried again, this time with "Blue Moon of Kentucky," a folk 
        standard, backed by "That's All Right, Mama."
        Just now reaching dealers' shelves, the record is getting an amazing 
        number of plays on all Memphis radio stations. "The odd thing about it," 
        says Marion Keisker of the Sun office, "is that both sides seem to be 
        equally popular on popular, folk and race record programs. This boy has 
        something that seems to appeal to everybody."
        "We've just gotten the sample records out to the disk jockeys and 
        distributors in other cities," she said, "but we got big orders 
        yesterday from Dallas and Atlanta." Sun, started by Sam Phillips, former 
        WREC engineer, several years ago, has 40 distributors from coast to 
        coast, so there's a good chance of a big national sale.
        Elvis, son of Mr. and Mrs. Vernon Presley, 462 Alabama, is a truck 
        driver for Crown Electric Co. He has been singing and playing the guitar 
        since he was about 13--just picked it up himself. The home folks who 
        have been hearing him on records so often during the past few weeks can 
        see Elvis in person when he's presented by Disk Jockey Bob Neal in a 
        hillbilly show at Overton Park Shell Friday night along with veteran 
        entertainers from the Louisiana Hayride.
        * * *
        
        
        The Front Row - Memphis Press Scimitar, July 28, 1954 courtesy 
        Ger Rijff 
        and
        
        Michael Rose
        Jim Reid photo of Elvis at Press Scimitar office courtesy of David English